Sam Roddick

​Entrepreneur and feminist Sam Roddick will unveil her bold new art project Hidden Within. Using Carlo Mollino as her muse, Roddick has focused on the subject of voyeurism and the male gaze as a means of exploring the related notions of sexual shame and anxiety that exist in society. The product of a deep and fetishistic obsession, Mollino left thousands of impersonal erotic Polaroidphotographs of nude and scantily clothed women that were discovered after his death. What he left behind raised more questions than answers. Best known as the founder of successful erotic lifestyle business, Coco Der Mer, Roddick explains how the forthcoming show, which she has called ‘visual philosophy’, has helped her answer some of her own questions about sex.